If this is your definition of “product-led”, you have a bad Product team.
The Product teams job is to make sure that you aren’t relying on the “if you build it they will come” approach to product development.
One of the only real arguments against product-led, as I see it, is when the quality of the product is less correlated with success (e.g., low competition markets with long contracts), and I’d still argue against it. Who wants to build a business strategy around products that don’t fit a market need?
Yes, Product needs to work with Sales and Marketing to determine whether something is valuable to the customer and viable for the business. No, Sales teams are not the best decision-maker for “what should we build next”.
Before reading his bio, I’d have thought the author had only a cursory understanding of real product management. Given his background, I’m more inclined to believe this is click-bait.
The Product teams job is to make sure that you aren’t relying on the “if you build it they will come” approach to product development.
One of the only real arguments against product-led, as I see it, is when the quality of the product is less correlated with success (e.g., low competition markets with long contracts), and I’d still argue against it. Who wants to build a business strategy around products that don’t fit a market need?
Yes, Product needs to work with Sales and Marketing to determine whether something is valuable to the customer and viable for the business. No, Sales teams are not the best decision-maker for “what should we build next”.
Before reading his bio, I’d have thought the author had only a cursory understanding of real product management. Given his background, I’m more inclined to believe this is click-bait.