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Comment by patio11

This is only a little bit weirder on the continuum of what we already do for pop starlets, both in Japan and the United States. Japan has been manufacturing them -- that is totally the right word, too -- for about 30 years. Disney cottoned onto it a bit later. These days producers already have the key personality traits, demographic fit, sound, and marketing campaign for the new brand already planned out prior to launch, then they just need to find the least important component, the actual girl. They have perfected it so instead of the fund-a-thousand-bands-have-one-breakout-success label model they pick that, e.g., Miley Cyrus will be the next big thing for twelve year olds and then they make it happen.

If Disney could produce popstars in a laboratory they would.

For folks interested in how the Japanese content industry does it, see Merry White's books on the Japanese youth culture, particularly as it regards magazines. (They might need an update for the Internet age, but not all that much of one.)

parent patio11 15 years ago

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