Comment by r-bar

I think #1 is a signal of a failure in the online retail space. As a customer other than reading the (often gamed) reviews on amazon and watching youtube reviewers how do you know what to buy? Buying a bunch of options and returning them starts to look like a legitimate strategy. For some products (for me it tends to be laptops) you really do not know if you like it until you have your hands on the physical product.