i think you need to go up a level of abstraction from this perspective to see the utility for the average consumer. we each have computers all around us, phones, tablets, tv's, and increasingly everything else. it's so hopeless to manage, much less understand, these mysterious machines for more and more people. what you want is a company you can trust to manage these things for you but gives you the ultimate, yet cognitively bounded, control over them.
for instance, plug in a smart device and have confidence that it's not doing surreptitious things behind your back, because it's automatically segregated into its own vlan and given only enough network access to be controlled by you without needing to know much about the underlying technologies involved.
for instance, plug in a smart device and have confidence that it's not doing surreptitious things behind your back, because it's automatically segregated into its own vlan and given only enough network access to be controlled by you without needing to know much about the underlying technologies involved.