there are actually tons of companies in this space already making money (e.g., wyze), but it’s highly fragmented and none have a unified vision or product strategy yet. so yes, they’re vulnerable to the behemoths right now, but those dynamics aren’t locked in yet.
it’s mostly tough because of the high upfront capital costs (manufacturing, r&d, and marketing). people still talk fondly about discontinued apple routers and what nest could have been as an independent venture, for example.
it’s mostly tough because of the high upfront capital costs (manufacturing, r&d, and marketing). people still talk fondly about discontinued apple routers and what nest could have been as an independent venture, for example.