Comment by clairity

i've actually daydreamed about starting a computing appliance company that would make a variety of services plug and play for consumers and small businesses, from email to storage, to networking, to security, and to smart home. it's actually the direction apple is headed, but they're encumbered by the innovator's dilemma, which leaves an opportunity for an upstart. google and facebook are similarly too focused on adtech, while amazon on commerce, to lock up this market yet.