We used it a lot some years ago when we built a chatbot for FB Messenger. It was a great surprise. FB analytics was very hidden, but once you got there their product was quite good. Simple to use and gave us 95% of everything we needed to know.
The problem was that you obviously needed to use it with Facebook. As we started building a FB chatbot, that was not an issue, but for any other product it didn't make sense.
We considered:
- Mixpanel was way too expensive for us.
- Google analytics is definitely not a product analytics tool.
- Game Analytics was a good tool, but too much focused on games.
Analytics tools can be very expensive and there weren't many good free alternatives that we were aware of.
The problem was that you obviously needed to use it with Facebook. As we started building a FB chatbot, that was not an issue, but for any other product it didn't make sense.
We considered:
- Mixpanel was way too expensive for us.
- Google analytics is definitely not a product analytics tool.
- Game Analytics was a good tool, but too much focused on games.
Analytics tools can be very expensive and there weren't many good free alternatives that we were aware of.