My startup[1] works with a good amount of podcasts on a daily basis and here’s what we have seen work for them:
- SEO is still king (publish transcripts as blog posts, write detailed episode descriptions, tag each episode properly)
- Cross promotion works wonders (appear on other podcasts, plug yours)
- Reel them in with Clips (share multiple clips of each episode on all your socials, have a separate clips channel on YT if possible, ask your guests to promote with Clips or audiograms)
This advice can be applied to all podcasts and we have really seen podcasts benefit from them. Let me know if you (or anyone in the thread) has some specific questions about any of these points. You can reach out to me on Twitter (in profile) if you want to discuss everything a little deeper!
My startup[1] works with a good amount of podcasts on a daily basis and here’s what we have seen work for them:
- SEO is still king (publish transcripts as blog posts, write detailed episode descriptions, tag each episode properly)
- Cross promotion works wonders (appear on other podcasts, plug yours)
- Reel them in with Clips (share multiple clips of each episode on all your socials, have a separate clips channel on YT if possible, ask your guests to promote with Clips or audiograms)
This advice can be applied to all podcasts and we have really seen podcasts benefit from them. Let me know if you (or anyone in the thread) has some specific questions about any of these points. You can reach out to me on Twitter (in profile) if you want to discuss everything a little deeper!
[1] useCastup.com