If this isn't a joke, it actually does make sense. Easier to pronounce in english. Means electric car... the growth category. Why not?
"Volkswagen" is big enough that the name just means the company/product. But, it isn't really good brand name for an anglo market. You either can't pronounce it, or the literal connotation makes you a little uncomfortable.
"Volkswagen" is big enough that the name just means the company/product. But, it isn't really good brand name for an anglo market. You either can't pronounce it, or the literal connotation makes you a little uncomfortable.