Pay careful attention to the response from Backblaze:
> "Hi Brett! The pixels we use are primarily for audience building when we advertise on other platforms like Facebook for example." [...]
The carefully calculated cutesy "Hi Brett!" with the exclamation point is the same reason big tech companies use infantile graphics [0]: by seeming playful, they create the illusion they are a Safe Friend you can Trust.
> "Hi Brett! The pixels we use are primarily for audience building when we advertise on other platforms like Facebook for example." [...]
The carefully calculated cutesy "Hi Brett!" with the exclamation point is the same reason big tech companies use infantile graphics [0]: by seeming playful, they create the illusion they are a Safe Friend you can Trust.
[0] http://jollo.org/LNT/public/nursery.html