Comment Comment by tg3 The specific framing of founders buying capital (dollars) is super helpful in understanding VC behavior, which is nearly are marketing.VC’s sell a commodity product, money. In order to sell it, they add marketing, branding, and freebies - a bit like buying cereal with a toy inside.Understanding that is the ultimate mental shift in raising money. parent tg3 5 years ago
VC’s sell a commodity product, money. In order to sell it, they add marketing, branding, and freebies - a bit like buying cereal with a toy inside.
Understanding that is the ultimate mental shift in raising money.