Comment by waterside81

This sounds like exactly the right formula for startup success:

1) People with experience in a given industry

2) People who have seen the problem over & over again

3) Large businesses with lots of money but lacking in skill/will to automate the solution themselves

4) Outsider comes and says "hey we can automate that really boring problem for you save you money"

Please remember this comment when you get acquired for tons in a few years.