Microsoft takes only a 5% cut if customers click on a link on my website with my referral code, taking them directly to the store details page.
Otherwise, they take a 15% cut.
> consumer applications (not including games) sold in Microsoft Store will deliver to developers 95% of the revenue earned from the purchase of your application or any in-app products in your application, when a customer uses a deep link to get to and purchase your application. When Microsoft delivers you a customer through any other method, such as in a collection on Microsoft Store or any other owned Microsoft properties, and purchases your application, you will receive 85% of the revenue earned from the purchase of your application or any in-app products in your application
https://blogs.windows.com/windowsdeveloper/2018/05/07/a-new-...
Microsoft takes only a 5% cut if customers click on a link on my website with my referral code, taking them directly to the store details page.
Otherwise, they take a 15% cut.
> consumer applications (not including games) sold in Microsoft Store will deliver to developers 95% of the revenue earned from the purchase of your application or any in-app products in your application, when a customer uses a deep link to get to and purchase your application. When Microsoft delivers you a customer through any other method, such as in a collection on Microsoft Store or any other owned Microsoft properties, and purchases your application, you will receive 85% of the revenue earned from the purchase of your application or any in-app products in your application