The ask is 1p/stream. I'm not sure that that's actually sustainable without a massive rise in spotify prices, given the proportion of free users and even paid users that listen to more than 1000 tracks a month. If spotify raises prices, consumers go back to piracy. I'm not sure this will have the effect they want.
Let's imagine a radio station. Something medium sized, about a million listeners. They play a track. Are they paying 10,000 per play, which would be the equivalent rate? I suspect not.
Let's imagine a radio station. Something medium sized, about a million listeners. They play a track. Are they paying 10,000 per play, which would be the equivalent rate? I suspect not.