I am in a similar situation as you are. Our logo is also just a name written in Roboto font [1]
It’s enough. We also don’t have any illustrations on our website. Just text that explains our value proposition.
How many logos do you know? Apple, Google, Uber. Logos a damn hard.
How many companies do I know which I do not remember a logo? Stripe, Segment, etc. billion dollars companies which I know without a logo even though I might use them every day.
So, to just sum it up. You don’t need a logo, or design guidelines until you’re big enough that you can easily spend $10-50k to shape your brand — because that’s how much it usually cost for a good branding. Everything else will most likely be a waste of money, and more importantly waste of your time.
It’s enough. We also don’t have any illustrations on our website. Just text that explains our value proposition.
How many logos do you know? Apple, Google, Uber. Logos a damn hard.
How many companies do I know which I do not remember a logo? Stripe, Segment, etc. billion dollars companies which I know without a logo even though I might use them every day.
So, to just sum it up. You don’t need a logo, or design guidelines until you’re big enough that you can easily spend $10-50k to shape your brand — because that’s how much it usually cost for a good branding. Everything else will most likely be a waste of money, and more importantly waste of your time.
[1] https://newscatcherapi.com/