Charles Taylor, the philosopher, covered much of this about twenty years ago with far less snark and buzzwords. I strongly recommend reading The Ethics of Authenticity. It’s all about the trend of individualism and how it precedes social media by...centuries.
https://www.hup.harvard.edu/catalog.php?isbn=9780674987692
Social media is no longer authentic so you’re seeing a slowly growing backlash against it.
https://seoulphilosophy.wordpress.com/2015/06/19/charles-tay...