Because there is no "genuine honest neutrality" behind those phrases. They're shibboleths. They're commonly understood slogans, used to indicate what side you're on (or at least what side you're opposed to) while SOUNDING innocent. The people who know, will KNOW what you mean when you say them.
(And in the incredibly unlikely situation where you'd somehow been exposed to enough of the discourse to come up with these phrases on their own, but NOT so much that you hadn't heard them yet, they're still terrible concepts that have been roundly denounced on their own merits. For just one example: https://www.instagram.com/p/CAsrVFXD3Ju/?utm_source=ig_embed...)
(And in the incredibly unlikely situation where you'd somehow been exposed to enough of the discourse to come up with these phrases on their own, but NOT so much that you hadn't heard them yet, they're still terrible concepts that have been roundly denounced on their own merits. For just one example: https://www.instagram.com/p/CAsrVFXD3Ju/?utm_source=ig_embed...)