Literally every time you see a startup release a product that seems trivial it's because that's not the full story. You're judging without complete information. For example, the public face might be a simple Mac calendar widget, but that could be the gateway to calendar sharing, native office apps, meeting booking, event management, ticket sales, corporate flight sales etc.
Building an audience with a cheap tool that solves a tiny pain point for a lot of people is a great way to build a direct relationship with a market that you can then sell other services to.
I'm not saying that's the case here. Maybe their business is actually a widget. I'm saying that most businesses do far more than you can see from the outside.
Building an audience with a cheap tool that solves a tiny pain point for a lot of people is a great way to build a direct relationship with a market that you can then sell other services to.
I'm not saying that's the case here. Maybe their business is actually a widget. I'm saying that most businesses do far more than you can see from the outside.