In the audience measuring field, the number of projects promoting a focus on privacy is every growing. They all share the same underlying primitive. As soon as the collected data are anonymous, then individuals' consent becomes implicit.
Is it that obvious?
Would you accept your car to collect anonymous driving data without your prior consent?
Would you accept your OS to collect anonymous usage data without your explicit consent?
Why should we accept our online behavior being analyzed anonymously without actively giving our consent?
This is not a question about the current state of the law; it is not about its past and future evolutions. It's even less about legitimate interests.
It is about individuals, at first, and their absolute right to privacy.
Shouldn't the consent be central, mandatory, and inalienable?
Is it that obvious?
Would you accept your car to collect anonymous driving data without your prior consent? Would you accept your OS to collect anonymous usage data without your explicit consent?
Why should we accept our online behavior being analyzed anonymously without actively giving our consent?
This is not a question about the current state of the law; it is not about its past and future evolutions. It's even less about legitimate interests. It is about individuals, at first, and their absolute right to privacy.
Shouldn't the consent be central, mandatory, and inalienable?