Comment by leoc

Sebastian and Linus Media Group seem to be pretty frank and open about a lot of this: see for instance https://www.youtube.com/watch?v=DzRGBAUz5mA&list=PL8mG-RkN2u... on putting up gurning thumbnails and navigating the YT algorithm (and that whole playlist, including a revenue breakdown https://www.youtube.com/watch?v=t73wXF8IF-8&list=PL8mG-RkN2u... ), the Gamers Nexus video on LTT's production process https://www.youtube.com/watch?v=kdOBFu-mYpw and the coverage LTT regularly lavishes on its own production setup and process, from a nearly-12m video about the awkwardness of ingesting video from their new 12K cameras https://www.youtube.com/watch?v=pocfGBQZUSI to seemingly quite genuine fly-on-the-wall coverage of temporarily losing their data to a RAID failure https://www.youtube.com/watch?v=gSrnXgAmK8k . Obviously you always have to take anyone's self-presentation with a grain of salt. But they're certainly not hiding the fact that there's a more grounded reality behind the "on" personas.