I recently purchased something from the official UK Nintendo Store [1]. I did not opt-in, and was not asked to opt-in, to marketing emails.
Several days after purchase I received a marketing email with an Unsubscribe link.
I submitted a GDPR enquiry and after a few weeks I get:
Having investigated this matter fully, we can see that you were opted in as a result of a small technical difficulty which we are now fixing. We have taken action to set your marketing permissions to "no" as requested.
I think we're so far past the GDPR "start date" that there's an apathy to it from companies and they're pushing the limits again. How Nintendo can have such a formalised GDPR enquiry process but such sloppy controls is beyond me. I will formally complain to ICO (UK data regulator) but I doubt it'll effect much.
Several days after purchase I received a marketing email with an Unsubscribe link.
I submitted a GDPR enquiry and after a few weeks I get:
I think we're so far past the GDPR "start date" that there's an apathy to it from companies and they're pushing the limits again. How Nintendo can have such a formalised GDPR enquiry process but such sloppy controls is beyond me. I will formally complain to ICO (UK data regulator) but I doubt it'll effect much.[1]: https://store.nintendo.co.uk/