Comment by anamlakhani_

Currently, we are seeing that retail investors aren't doing any research at all, especially young people are relying on social media and memes to make investment choices which can be dangerous. EBITDA is important and it's a hard concept to understand for those who aren't familiar with finance - that's why we offer digestible insights to make it accessible. Analyst reports are very long to sift through and most people don't want to spend the time. That's why we opted for swipable cards of information so users don't feel the hassle of "doing research."The other platforms aren't mobile first and do not offer this ease of use and accessibility to non-financially savvy individuals.