The author is mixing up physics (dimensional analysis) and maths, and trying to give the multiplicand a special role (I didn't even know there was a distinction between the two terms - to me they are both factors). This might be true in the physical world, but in the world of numbers, I think the distinction is irrelevant.
Furthermore, being able to compute/define multiplication through repeated addition doesn't prevent you from looking at the special properties of this new operator.
The author is mixing up physics (dimensional analysis) and maths, and trying to give the multiplicand a special role (I didn't even know there was a distinction between the two terms - to me they are both factors). This might be true in the physical world, but in the world of numbers, I think the distinction is irrelevant.
Furthermore, being able to compute/define multiplication through repeated addition doesn't prevent you from looking at the special properties of this new operator.