This is the best news I've heard all week. The more widely vegan "meat" is available, the more likely it is to be adopted by average people and not just dedicated vegans.
Reducing the demand for real beef is probably one of the best things we can do in the short term for the environment, due to the amount of land required for cattle farming, and due to the surprising amount of methane emitted by cattle.
(see the documentary "Cowspiricy", or Mark Rober's "Feeding Bill Gates a Fake Burger to save the world: https://www.youtube.com/watch?v=-k-V3ESHcfA)
Reducing the demand for real beef is probably one of the best things we can do in the short term for the environment, due to the amount of land required for cattle farming, and due to the surprising amount of methane emitted by cattle. (see the documentary "Cowspiricy", or Mark Rober's "Feeding Bill Gates a Fake Burger to save the world: https://www.youtube.com/watch?v=-k-V3ESHcfA)