> Don't use analytics at all but focus on your product.
Huh? Analytics is how you focus on your product.
By instrumenting your product with analytics, you can find out if customers are using your new useful feature or if they can't find it. If they're performing a task quickly because it's easy, or slowly because they're struggling with the UX. And you find out that customers on a certain mobile device are suffering huge performance issues, for example.
You don't know these things until you measure them. That's analytics.
Obviously analytics are only one piece of product improvement -- there's sitting down with users for 30 minutes to watch them use the product, interviews, surveys, etc.
But analytics are a critical piece. You can't focus on the product without analytics.
Analytics isn't just about conversion. Analytics is about the entire product experience.
Huh? Analytics is how you focus on your product.
By instrumenting your product with analytics, you can find out if customers are using your new useful feature or if they can't find it. If they're performing a task quickly because it's easy, or slowly because they're struggling with the UX. And you find out that customers on a certain mobile device are suffering huge performance issues, for example.
You don't know these things until you measure them. That's analytics.
Obviously analytics are only one piece of product improvement -- there's sitting down with users for 30 minutes to watch them use the product, interviews, surveys, etc.
But analytics are a critical piece. You can't focus on the product without analytics.
Analytics isn't just about conversion. Analytics is about the entire product experience.