One of our largest chains here in Germany (REWE) has 4 house brands with many overlapping products in each.
"ja!" (yes!) is the cheapest and looks cheap. Next is "Beste Wahl" (best choice) which is more expensive and followed by "Bio" (Organic), again slightly more expensive and obviously organic. Finally, there is "Feine Welt" (Fine/Tasty World) which has the highest prices and more specialty items.
The designs of "Beste Wahl" and "Bio" look about equal, "ja!" clearly looks cheap and "Feine Welt" looks fancy: https://i.imgur.com/YA9VTyZ.png
edit: And before REWE bought them, we had a chain called SKY. When they introduced a new, very cheap, house brand the internal name was "Aldinative Produkte", a portmanteau of our discounter "Aldi" and "alternative" ;)
"ja!" (yes!) is the cheapest and looks cheap. Next is "Beste Wahl" (best choice) which is more expensive and followed by "Bio" (Organic), again slightly more expensive and obviously organic. Finally, there is "Feine Welt" (Fine/Tasty World) which has the highest prices and more specialty items.
The designs of "Beste Wahl" and "Bio" look about equal, "ja!" clearly looks cheap and "Feine Welt" looks fancy: https://i.imgur.com/YA9VTyZ.png
edit: And before REWE bought them, we had a chain called SKY. When they introduced a new, very cheap, house brand the internal name was "Aldinative Produkte", a portmanteau of our discounter "Aldi" and "alternative" ;)