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Comment by ip26
This comment has a critical undertone but I think it's pretty much right. Thinking back, when I was 17 and applying for college, deciding what schools you should apply to was a really murky process. Most people pretty much depended on reputation & word-of-mouth, and nobody even talked about schools outside the state. On top of that, a 17 year old has had little time to accrue knowledge of various schools. Whereas today you can find an endless trove of information from your bedroom to feed your decision.