I know I'm venturing off-topic here, but I believe "above the fold" in the newspaper world referred to story prominence on the front page rather than advertising.
I don't recall, even long ago, seeing ads on real newspapers that were both front-page and "above the fold". I imagine "above the fold" wasn't related to advertising until the web existed.
I don't recall, even long ago, seeing ads on real newspapers that were both front-page and "above the fold". I imagine "above the fold" wasn't related to advertising until the web existed.