Comment by jshevek

Yes, you are correct. Noting that [not] all cancel efforts are the same, and I'm sure there are edge cases and exceptions, it seems that generally cancel culture efforts often gain momentum when the target shows 'perceived weakness' and often lose momentum when the target makes it very clear they don't care. In the case of corporations like Disney, the very idea of telling people to "fuck off" as you say is anathema to PR culture.