Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire.
The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse.
I wonder if all this stuff ever got published.
Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I wonder if I saved the drafts tho :>
The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse.
I wonder if all this stuff ever got published.
Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I wonder if I saved the drafts tho :>