Amazon loves fake reviews as long as they are 5 star. The more it looks like people buying stuff using amazon are happy, the better that marketing is for Amazon. Look at all these people who are so happy to be buying stuff on Amazon, so much better than the alternatives.
Amazon could clean this up and then watch the average drop. From the removal of the fake fives but also it makes it look more "socially accpetable" to leave 4 and 3 star reviews. So it costs Amazon to do the right thing by the people parting with money for stuff so they don't.
Amazon are well aware of /their/ incentives and when their incentives align with what looks to me a lot like fraud they'll play the plausibly deny game.
Or perhaps I'm wrong they don't know and there's nothing they can do. Amazon employees will probably confirm that.
Amazon could clean this up and then watch the average drop. From the removal of the fake fives but also it makes it look more "socially accpetable" to leave 4 and 3 star reviews. So it costs Amazon to do the right thing by the people parting with money for stuff so they don't.
Amazon are well aware of /their/ incentives and when their incentives align with what looks to me a lot like fraud they'll play the plausibly deny game.
Or perhaps I'm wrong they don't know and there's nothing they can do. Amazon employees will probably confirm that.