I said the same thing when Quibi started their ad blitz months and months before launching. Quibi had the problem that their business model was completely unproven (who TF actually has the stones to not just identify, but try to create a market between Netflix and YouTube?) This has a similar problem; they are launching just as the pandemic is starting to ratchet down, meaning their whole raison d'etre is in question.
But hey, sweet sweet VC money.