The question is, will people run to it as a safe haven in the event of a huge stock market crash, or away from it? Nobody knows for sure. It's a game of chicken - not having the heritage of gold, I don't think it'd take much for people to get scared and realise that all they have are a load of strings of characters (scarce or not) and want to dump it. After all, it's crashed before.
Until then, it's potentially a great investment in today's climate (especially if you don't care about the climate).
Until then, it's potentially a great investment in today's climate (especially if you don't care about the climate).