What's good for privacy in the short term will likely simply allow Google to be far more dominant and ultimately will harm rather than help privacy. Third party cookies can be easily blocked. Anything integrated deeply into chrome is going to be a lot harder to de-activate.
What's really broken is that we end up giving control over the revenue streams of millions of websites to a couple of US based companies.
What's really broken is that we end up giving control over the revenue streams of millions of websites to a couple of US based companies.