I can't say I'm surprised. The incentives are for them to provide a mostly trustworthy service, and certainly one that looks like it, but to monetise it there are compromises. Nothing overtly bad, but certainly... selective. I mean companies could also flag positive reviews they feel are fake, right? But it just so happens that they will likely flag negative ones - that isn't Trustpilot’s fault, right? Ultimately it means that any score is biased upwards.
Depressingly is also means the most shady companies that will abuse systems like this, will also seem to have a sparkling reputation - actually harming customers if they rely on these sites.
Depressingly is also means the most shady companies that will abuse systems like this, will also seem to have a sparkling reputation - actually harming customers if they rely on these sites.