Perhaps a bit off-topic, but TrustPilot is a form of near-perfect evil. If someone leaves a negative review of your business on TrustPilot, you can have it taken down... for a measly $400 per month. If you refuse to purchase their premium package, they can
prioritize the negative review to be shown above the positive ones until you do. If your competitor hires a review-bombing spammer to add negative reviews en masse, well, you'll just have to upgrade to the next-tier plan.
It's a shocking lack of integrity, but not surprising, given the business model.
Anyway, it's disappointing that TrustPilot gets any publicity for being anything credible.
Edit: A nice little touch is at the bottom of their website that says "See what our customers are saying about TrustPilot", with a hand-picked selection of reviews... from TrustPilot! About TrustPilot! Chef's kiss.
Edit 2: This is not to say that Trustpilot's intentions aren't necessarily good, and they may even be striving to provide neutrality. But the problem is that their business model is, by its very nature, antithetical to neutrality. And of course Trustpilot is not the only review site that has this issue, but it's definitely a site where this issue is glaringly apparent.
It's a shocking lack of integrity, but not surprising, given the business model. Anyway, it's disappointing that TrustPilot gets any publicity for being anything credible.
Edit: A nice little touch is at the bottom of their website that says "See what our customers are saying about TrustPilot", with a hand-picked selection of reviews... from TrustPilot! About TrustPilot! Chef's kiss.
Edit 2: This is not to say that Trustpilot's intentions aren't necessarily good, and they may even be striving to provide neutrality. But the problem is that their business model is, by its very nature, antithetical to neutrality. And of course Trustpilot is not the only review site that has this issue, but it's definitely a site where this issue is glaringly apparent.