Ask HN: How do B2B startups exit the early adopter trap?
Explaining the trap:
1- Startups need early adopters to create a product that really solves problems
2- Companies usually are not early adopters (eg there's no Kickstarter for B2Bs) since they have to run a business and cannot use incomplete tools
3- B2B startups can find early adopters only when their product is good enough, which basically requires capital injections until then
4- Point 3 is completely against lean startup "rules": after you've received money, you could have created something that doesn't solve any problem, but you can't find early adopters due to point 2.
so..how do startups exit this trap and find early adopters?
1- Startups need early adopters to create a product that really solves problems
2- Companies usually are not early adopters (eg there's no Kickstarter for B2Bs) since they have to run a business and cannot use incomplete tools
3- B2B startups can find early adopters only when their product is good enough, which basically requires capital injections until then
4- Point 3 is completely against lean startup "rules": after you've received money, you could have created something that doesn't solve any problem, but you can't find early adopters due to point 2.
so..how do startups exit this trap and find early adopters?