This review fraud has got way out of hand. Right now, it would be better to remove reviews entirely and for consumers to make a decision based on the product page alone. The consumer trust in reviews is at such a low that it’s adding friction to purchase decisions and starving honest businesses from being able to invest in quality products.
One solution might be to only publish reviews/ratings from accounts with a minimum spend threshold and unique active payment details. This would effectively price out the scammers.
One solution might be to only publish reviews/ratings from accounts with a minimum spend threshold and unique active payment details. This would effectively price out the scammers.