Stadia, from day one, has seemed like an engineering-oriented project. It's a cool tech that nobody asked for and not many people actually want (and has been atrociously packaged as an actual product). I can just hear the kickoff meeting:
"We have some of the best cloud engineers in the world, we have one of the biggest fleets of data centers. Not a lot of companies could reasonably implement cloud gaming, but I bet we could!"
That part is true! But then:
"Productization? Pricing? Market-fit? Customer service and messaging? Whatever, we've got good tech, it'll sell itself. We can figure all that other stuff out later, that's the easy part."
...cue the flop. It was always going to be this way.
"We have some of the best cloud engineers in the world, we have one of the biggest fleets of data centers. Not a lot of companies could reasonably implement cloud gaming, but I bet we could!"
That part is true! But then:
"Productization? Pricing? Market-fit? Customer service and messaging? Whatever, we've got good tech, it'll sell itself. We can figure all that other stuff out later, that's the easy part."
...cue the flop. It was always going to be this way.