Comment by castlecrasher2

It's in Google's culture, too. A few years ago when I was learning GCP for a role and wanted to know if they had an AWS Firehose equivalent, I asked on their Slack and the response I got from a GCP rep was "just make a process in Dataflow." Doing that would have cost far, far more than Firehose costs, not to mention the dev/troubleshooting time.