That could definitely be explored. The key here, and to other new insurance products is: what unique data is Kickstarter generating about its campaigns that didn't exist before? I bet they have a lot of data on campaign types, product type, how much is being raised, etc, that could be used to assess the risk and eventually price insurance.
The explosion in the volume of data that companies generate will definitely help accelerate innovation in insurance.
The explosion in the volume of data that companies generate will definitely help accelerate innovation in insurance.