This is my take as well. Google will sooner run at a loss in certain countries if it means not giving other competitors so much as an inch. Ads are their kingdom. They will protect it at all costs, even if that is giving up some revenue.
What I am waiting to see next is, how will other countries/industries respond? Some countries may institute the same thing as Australia. Other industries may try to take a cut as well.
What I am waiting to see next is, how will other countries/industries respond? Some countries may institute the same thing as Australia. Other industries may try to take a cut as well.