Don't use 'to whom it may concern' in job emails

Just a PSA - when I see a hiring email addressed to 'To whom it may concern' I skip over it. It tells me this is likely a form email you sent to a lot of companies not just mine. If you're cold emailing for a role, it takes more time, but try to personalize it a bit. Explain why you like the company and what you think you can do to help. I always respond to emails that mention positive, concrete things about the company even if I don't have a role, and sometimes those conversations turn into something down the road. And by concrete I mean not just a "hey your company is cool" but something that shows that you have used the product and get what we're doing.