I hate how programming has become just another business process

One of the things I love about personal projects is that you don't need to explain what you did to anyone in a standup. You can devote your energy to the programming instead. I understand in a business context that it is helpful to explain what you did to someone else but let's face it, it also robs some of the joy of the process. Am I wrong here? Isn't programming a more creative endeavour than we think?