Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage:
Step 1: Implement a whole new browser functionality where Google alone can track people.
Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive.
Step 3: Increase advertising rates since they are the only company able to effectively target adverts on the web. (Profit)
Did I miss anything?
Google in their enthusiasm to prevent Microsoft from dominating the web has become worse than Microsoft was in its heyday.
Step 1: Implement a whole new browser functionality where Google alone can track people.
Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive.
Step 3: Increase advertising rates since they are the only company able to effectively target adverts on the web. (Profit)
Did I miss anything?
Google in their enthusiasm to prevent Microsoft from dominating the web has become worse than Microsoft was in its heyday.