I have plenty of criticism of the blockchain hype, but IBM does this for all buzzwords regardless of how useful the underlying technology is. It is all marketing to get executives at large companies to cut large checks. Once those checks are cashed they drop everyone and move on to the next buzzword.
The current buzzword is hybrid cloud. Which is awesome for IBM because most large companies already have some on-prem and cloud resources. So IBM inserts a bunch of people into existing processes and resources and claims credit for creating a hybrid cloud for their customers.
The current buzzword is hybrid cloud. Which is awesome for IBM because most large companies already have some on-prem and cloud resources. So IBM inserts a bunch of people into existing processes and resources and claims credit for creating a hybrid cloud for their customers.