Yes, but I think it would be a bit naïve to think that Apple is doing so out of the kindness of their hearts.
Apple already has access to all the metrics that Facebook would be interested in. It seems to me like this is a set-up for Apple to force FB to buy the data directly from them.
Apple already has access to all the metrics that Facebook would be interested in. It seems to me like this is a set-up for Apple to force FB to buy the data directly from them.