I expect the lawsuit will be about how Apple is requiring users to opt-in for companies to be able to track ad conversions in some places but not others.
Will require opt-in to track:
Facebook ad conversion to buy an item in Wish’s store
Facebook ad conversion to buy an app from App Store
Won’t require opt-in to track:
Amazon ad conversion to buy an item from a store on Amazon
Apple App Store ad conversion to buy an app from the App Store
Facebook’s proposed remedy might be removing the opt-in requirement, or adding the same requirement uniformly to create a level playing field.
Will require opt-in to track:
Facebook ad conversion to buy an item in Wish’s store
Facebook ad conversion to buy an app from App Store
Won’t require opt-in to track:
Amazon ad conversion to buy an item from a store on Amazon
Apple App Store ad conversion to buy an app from the App Store
Facebook’s proposed remedy might be removing the opt-in requirement, or adding the same requirement uniformly to create a level playing field.