Your description of Facebook’s business is incomplete.
Facebook’s business is getting paid by companies to help them sell goods and services to consumers by tracking user behavior without consent so that they. can sell targeted ads, and by keeping users engaged with the ad delivery platform by presenting content algorithmically selected to provoke emotional reactions.
Facebook’s business is getting paid by companies to help them sell goods and services to consumers by tracking user behavior without consent so that they. can sell targeted ads, and by keeping users engaged with the ad delivery platform by presenting content algorithmically selected to provoke emotional reactions.
Those are the incentives.