Yes. This question seems to come up constantly as if advertising is still some arcane art. Facebook and Google are incredibly good at this and have the valuations to show for it.
Highly targeted advertising can produce great results and there was a time where Facebook was basically a money-printing machine for affiliate and ecommerce because it was so good at finding and reaching the perfect customer. This has become saturated and results have dissipated somewhat but it's still very strong.
Highly targeted advertising can produce great results and there was a time where Facebook was basically a money-printing machine for affiliate and ecommerce because it was so good at finding and reaching the perfect customer. This has become saturated and results have dissipated somewhat but it's still very strong.